Pitfalls of Impulsive Buying

spendingWatch out do not fall prey to impulsive spending over this festive season

What is impulsive Buying? “A spur of the moment unplanned decision to buy, triggered by seeing the product or upon exposure to a well-crafted promotional message.”

We have all had impulsive buying moments in our lives, but the danger comes in when you cannot control your urge or desire to buy or own something, even if you cannot afford it.

So before you buy something on “special”, ask yourself: IS IT A NEED? A WANT? GREED? OR RESPONSE TO PEER PRESSURE? IF IT’S NOT A NEED DON’T BUY IT.

As we approach the festive season we are inundated with marketing “specials” and the temptation to buy is irresistible. Considering that it’s been a long year, we just want to indulge and reward ourselves for all the year’s hard work. And of course we get into the festive mood which undoubtedly comes with “festive spending”. Yes, it is a time to be merry with friends and family but BE CAREFUL! Do not fall prey to unplanned purchases, they can only bring unhappiness and regret in the forth coming year when you have to deal with other necessary financial obligations.

How do I avoid Impulsive Buying??

  • Stay away from the malls if you are not disciplined
  • Be organised – draw up a budget and stick to it
  • Plan and purchase in advance – you tend to pay more for last minute purchases
  • Avoid credit, buy cash where possible
  • Don’t “show off” you don’t have to be the one with the latest of everything
  • Do not go to an unplanned holiday and pay for it with a credit card
  • Do not be a festive host, allow others to host you too
  • Do not buy overly expensive gifts – it’s the thought not the value that counts
  • Avoid going shopping when you are hungry – you end up buying unnecessary sweets & Christmas treats

Spend and be merry by all means, but do not forget the true meaning of Christmas. To be grateful for what the Lord gave on the cross of Calvary. It wasn’t a spur of the moment…

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