The power of effective communication

Communication can be defined in many ways, but the most basic definition is; it is the exchange of information or ideas between a sender and receiver. The power of effective communication | BOSASA Group

We all use a form of communication daily; you could be sending a text, leaving a voice mail, passing a comment or writing a Facebook post, the aim is to relay a message.  With the various communication methods, we have today, it is essential to have communication skills to be successful in all aspects of life.

Expressing thoughts can be difficult, a lot of people fear what may happen if they share their ideas.  We only have one chance to make a first impression and effectively communicating our thoughts is not only beneficial to us but to others as well. Communication needs to be a two-way street for it to achieve the desired effect.

Sometimes it’s difficult getting a point across; so here are tips to help you get your points across more effectively:


  • Listen – Asking for clarity and reflecting on what has been said, allows you to not only listen, but understand people better.
  • Observe – Paying attention to body language when you are conversing with someone will highlight subtle non-verbal messages sent that are easy to miss.
  • Be clear – Miscommunication occurs when a message isn’t clear; clarification is vital to avoid being offensive. Communicating clearly reduces chances of conflict and misunderstanding.
  • Be receptive – Being easy to talk to makes you aware of other people’s emotions. Make an effort to know what is going on in other people’s lives and they will feel more comfortable approaching you with questions and concerns.

A careful selection of words is essential for effective communication skills.  These skills improve and strengthen bonds among individuals; the goal is to ensure that the next person understands what you intend to communicate.


Communication works for those who work at it – John Powell



This blog is managed by BOSASA Group’s eKayaMedia team.

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